G BOOGIE

G BOOGIE is an Irish clothing brand based in Dublin. I was given the task of creating a brand identity and a launch campaign. The brand, although Irish, take their inspiration for their branding and launch from 70's/80's New York City. Their clothing/products are inspired by life of the youth in Dublin City. Their mission statement is: "Bringing you to your final form of funk, one piece at a time." All visual work directed and shot by myself.

G BOOGIE - Logo

Public Service Announcement - Posted daily on Instagram stories while the brand waited for their products to be delivered.

A small selection of Instagram stories that were posted daily to build their audience before the launch of their first product drop.

G BOOGIE - Logo Cap / Flat embroidery.

G BOOGIE - Logo Tee / Screen printed on heavyweight cotton.

G BOOGIE - Launch video. This had elements of video, image and moving type along with a backing of funk/disco tracks.

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